Market Data
Core Strengths
Fiancial Highlights
Press Releases |
Core Strengths
- As a developer, owner and operator of lodging properties, Supertel has achieved vertical
integration that enables the company to realize significantly lower construction and
operating costs than owners who rely on nonaffiliated construction companies and property
managers.
- The company has developed an innovative incentive compensation program - covering
managers through housekeeping staffs - that promotes and rewards property cleanliness and
friendly service. The program also helps to reduce labor costs and employee turnover.
- Supertel's occupancy rates have consistenly compared favorably with the lodging industry
as a whole, its peers in the economy lodging industry and the Super 8 chain.
|
Occupancy |
|
1992 |
1993 |
1994 |
1995 |
1996 |
|
|
Industrywide* |
61.9% |
63.7% |
65.2% |
65.5% |
65.7% |
Lower economy segment* |
62.1 |
61.7 |
62.1 |
62.9 |
62.0 |
All Super 8 motels* |
65.6 |
65.8 |
65.9 |
65.0 |
64.6 |
Supertel-owned motels |
70 |
70.5 |
69.4 |
69.6 |
65.7 |
*Source: Smith Travel Accommodation Reports and Super 8 Motels, Inc.
- Supertel's properties rank among the best Super 8 motels for quality and service based
on responses from guest comment cards and the unannounced inspections that Super 8
conducts each quarter.
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