Server: Netscape-Enterprise/2.01 Date: Tue, 11 Nov 1997 00:55:27 GMT Accept-ranges: bytes Last-modified: Tue, 24 Jun 1997 23:17:36 GMT Content-length: 4420 Content-type: text/html
NOT JUST FOR KIDS --"JACK VEHICLES"
MOTOR INTO JACK IN THE BOX(R) RESTAURANTS"
Fast-Food Icon's Popularity Burgeons, Spurring Latest Kid's Meal Toy
SAN DIEGO -- (June 2, 1997) By land, sea and air, Jack Vehicles are the latest kid's meal toys to motor into Jack in the Box(R) restaurants. Borne of the immense popularity of "Jack," the company's founder and spokesman, Jack Vehicles feature Jack operating five vehicles featured in the company's 'Jack's Back' television commercials.
Jack Vehicles makes a timely sequel to the more than two million Jack Antenna Toppers, more than one million Bendable Jack figurines and hundreds of thousands of Jack Holiday Ornaments sold since the 'Jack's Back' ad campaign began two-and-one-half years ago featuring Jack as the company's founder and company spokesman.
"We expect Jack Vehicles to be our most popular kid's meal toys ever offered," said Promotions Manager Belinda Brey. "Not only are they fun to play with, they fulfill a consumer demand for collectibles based on Jack, which are available only in the restaurants. We will also sell Jack Vehicles separately, for adult collectors."
Mounted with movable parts, the 3-inch, plastic-molded Jack Vehicles seat Jack with his signature yellow hat and broad smile in his red convertible sports car, vintage motorcycle, green farm tractor, red and white helicopter and blue and white speed boat (which actually floats). Jack is outfitted in a variety of business suits with his tie aflutter in some -- except his tractor, where he rolls up his sleeves and dons blue jeans and suspenders.
For children 3 years old and older, one vehicle from the Jack Vehicles collection is included with the purchase of each Jack in the Box Kid's Meal, or sold separately for 99 cents at most restaurants. A plastic Jack collector's cup, featuring scenes from Jack's commercials, complete with a lid and curlicue straw, is available for children under 3 years old. Kid's meals, priced from $1.99 to $2.89 at most restaurants, contain a choice of hamburger, cheeseburger or new Chicken Breast Pieces with a small order of french fries and a small drink or milk.
Jack in the Box restaurants, one of the nation's largest hamburger fast-food restaurant chains, is a division of Foodmaker, Inc. (NYSE: FM). Headquartered in San Diego, the company operates and franchises more than 1,260 Jack in the Box restaurants throughout the western United States.
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