Date: Friday, 19-Dec-97 19:33:04 GMT Server: WebSitePro/1.1f (S/N WPO-15E9) Allow-ranges: bytes Content-type: text/html Last-modified: Monday, 24-Nov-97 15:56:37 GMT Content-length: 9691 The Bon-Ton Stores, Inc. - Investor Information

symbol = BONT


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SHAREHOLDER INFORMATION

The Bon-Ton Stores, Inc., headquartered in York, Pennsylvania, was founded in 1898 by the father and grandfather of the current Chairman of the Board of Directors, M. Thomas (Tim) Grumbacher. The Bon-Ton is a regional department store chain committed to growth and increasing shareholders’ return by delivering exceptional value to our customers. Our 64 stores are located in middle and secondary markets where we provide customers a convenient, one-stop shopping alternative and where competition from large national chains is more limited than in major metropolitan markets. The Bon-Ton features a distinctive mix of quality branded and private label merchandise with special emphasis on fashion apparel, accessories, cosmetics and home furnishings at price points targeted to the moderate to better shopper.
In recent years, the overall trend within the department store industry has been to solidify relations with vendors in an effort to keep inventories lean and to move merchandise more quickly through the door. To better manage their inventory, The Bon-Ton has invested in management information systems and continues to update both hardware and software. Control of the company’s merchandising activities is maintained by an assortment of on-line systems including point-of-sale and sales reporting, purchase order management, receiving and merchandise planning. This highly sophisticated network gives management the ability to track merchandise from order to sale.
In the highly competitive retail environment, in general, and the department store sector, in particular, individual chains must differentiate themselves from the pack. One of the ways The Bon-Ton Stores, Inc. accomplishes this identity is by emphasizing customer service and presentation at the store level.
Over the years, The Bon-Ton has grown by building, buying and integrating stores in an effort to increase the size of the company’s base. The Bon-Ton Stores have experienced rapid expansion since 1986 with acquisitions, in particular, playing a major role in the corporate growth strategy.

Management Team:

M. Thomas (Tim) Grumbacher, Chairman of the Board, joined the Company in 1961 and has been Chairman of the Board since August 1991.

Heywood L. Wilansky, President and Chief Executive Officer, joined the Company in August 1995. Prior to joining the company, Mr. Wilansky was employed by The May Department Stores Company for more than 19 years, serving as President and Chief Executive Officer of the Foley’s division from 1992 to 1995.

Michael L. Gleim, Vice Chairman and Chief Operating Officer, joined the company in 1989 as Executive Vice President and Chief Administrative Officer. He became Senior Executive Vice President in June 1991, and in December, 1995 was promoted to his current position. Mr. Gleim was employed by Federated Department Stores, Inc. for more than 25 years.

Significant Recent Events:

FINANCIAL HIGHLIGHTS: SEE PRESS RELEASE
DATED MARCH 6, 1997

Sales Release Dates for Fiscal 1997
Release DateSales Period
March 6, 1997February 1997
April 10, 1997March 1997
May 8, 1997April 1997
June 5, 1997May 1997
July 10, 1997June 1997
August 7, 1997July 1997
September 4, 1997August 1997
October 9, 1997September 1997
November 6, 1997October 1997
December 4, 1997November 1997
January 8, 1998December 1997
February 5, 1998January 1998


Earnings Release Dates for Fiscal 1997
Release DateQuarter
May 22, 19971st Quarter 1997
August 21, 19972nd Quarter 1997
November 20, 19973rd Quarter 1997
March 4, 1998 (Tentative)4th Quarter 1997


CORPORATE OFFICES

The Bon Ton Stores, Inc.
Investor Relations
2801 East Market Street
York PA 17402
(717)751-3071

Or via the Internet:
Mary Kerr at ir@bonton.com

EXCHANGE LISTING

Nasdaq - ticker symbol "BONT"

TRANSFER AGENT AND RECORDKEEPER

ChaseMellon Shareholders Services
450 West 33rd. Street, 15th. Floor
New York, New York 10001
(212) 946-7144


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