A brief introduction
After 41 years as the credit card division of Signet Bank/Virginia, Capital
One Financial Corporation became a fully independent corporation in 1995.
We are currently one of the largest providers of Visa and MasterCard credit
cards in the United States, having grown dramatically due to the success
of our proprietary information-based strategy.
First implemented in 1988, this information-based strategy combines advances
in information technology and sophisticated analytical techniques to identify,
manage and take advantage of business opportunities.
The Investment Story
Capital One's success to date is a function of a series of strategic
principles that we set out several years ago, and which will continue to
guide us.
Our information-based strategy, combined with an intense emphasis
on testing, allows us to roll out a broad range of credit card and other
products with relative confidence in the results.
Our devotion to credit quality and utilizing the information-based
strategy to control risk at the individual account level.
Our commitment to reinvest in marketing a portion of our earnings so that Capital One can continue growth.
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