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What's new in the premium pet food aisle?
Authority - a premium brand dog and cat food developed by experts, preferred by pets, and available only at PETsMART.
The Authorities Behind Authority
Behind every bag of Authority stands a team of real pet health authorities. Together, this panel has more than 70 years of combined experience in pet nutrition and pet health care.
Their goal: uncompromised quality and nutrition at an affordable price. The result: premium pet foods whose labels satisfy the most discriminating pet owner -- while the taste satisfies your pet. That's important, because no matter how good a food is nutritionally, it can't do pets any good if they won't eat it. But in actual canine taste tests, Authority was preferred by more than two to one over the leading grocery brand!
The Inside Story
The nutrition label on every Authority package tells the whole story.
The heart and soul of any pet food is its ingredients. Research shows dogs find rice and corn to be highly digestible, so that's where Authority starts. Corn is especially important as it has the highest essential fatty acid content of any grain -- and essential fatty acids help maintain a pet's healthy skin and glossy coat.
The quality story continues with wholesome ingredients like brewers' rice, ground wheat, and wheat germ meal -- supplemented with the right balance of vitamins and minerals to give your pet complete nutrition.
And there's more. New Authority Lamb Meal and Rice Adult Dog Food, for example, contains 100% pure imported New Zealand and Australian lamb meal -- an excellent source of protein, plus the calcium and phosphorus necessary for strong bones. Imported lamb meal does cost significantly more than other lamb-based protein sources. But thanks to Authority's impressive buying power, it doesn't cost you any more.
A Choice For Every Life Stage
Authority is available in four special formulations -- each created with a special life stage in mind, and each designed to ensure consistency from one life stage to the next.
A pet's digestive system doesn't tolerate change as well as a human's. So when it comes to ingredients, all the Authority formulations are closely related. In every formula, the top three ingredients are chicken meal, brewers rice and ground corn. With Authority, you have a complete line of pet foods that will follow your pet for its entire life. The same taste and nutrition that attracts your puppy to Authority Puppy Formula will still be available when he's a senior -- in a formulation that meets his nutritional needs precisely.
Informative, color-coded packaging helps you choose the right Authority formula for your pet.
Authority Puppy Formula
provides extra fuel for growing bodies with increased proteins, fats and vitamins.
Authority Adult Chunks and Mini-Chunks
provide a proven balance of proteins, carbohydrates, minerals and amino acids for the nutrition needs of the adult dog.
Authority Adult Lite
is for dog owners concerned about the health implications of an overweight pet. A reduced calorie formulation, but with full nutrition and taste. (Consult your veterinarian before starting any weight-loss program for your dog.)
Authority Senior
for older pets, combines the appealing Authority taste with a custom-tailored balance of vitamins and minerals especially for older pets.
When To Switch Formulas?
Each dog is different, but there are some general rules to help you tell when your dog is transitioning from one life stage to the next.
The puppy to adult transition usually takes place between nine months and two years of age. Larger breeds take longer to mature.
The adult to senior transition usually takes place between six years and nine years. Larger breeds reach their senior years earlier than smaller dogs.
The adult to lite transition takes place if your dog is overweight. To determine if your dog has a weight problem, run your hands through their coat and over their ribs. If you can see the dog's ribs, they are too thin (except in the case of slim breeds such as greyhounds). If you can feel but not see the ribs, the dog is of normal weight. If you can't see or feel the ribs, the dog is probably overweight. Your vet can help with a firm diagnosis.
Authority: scientifically designed to help you take better care of your pet. Affordably priced compared to other premium pet food products. And available only at all PETsMART superstores.