Date: Fri, 19 Dec 1997 03:43:24 GMT Server: Apache/1.2.1 Last-Modified: Fri, 05 Dec 1997 22:25:41 GMT ETag: "1e706f-e08-34887f65" Content-Length: 3592 Accept-Ranges: bytes Connection: close Content-Type: text/html PAGES, INC. (NASDAQ: PAGZ)
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PAGES

Founded in 1974, PAGES established the book-fair concept of bringing children's books into the school to sell directly to students and parents as the original School Book Fairs Company. The Company stages over 23,000 school book fairs annually, giving it direct access to the over 25 million students and 40 million parents in the United States. PAGES, Inc. School Book Fair division currently operates the second largest school book fair business in the U.S. and maintains a core market position in children's publishing and distribution. The children's segment of the book market is growing at about 16% per year. In 1996, Pages sold more than 14 million children's books.

There are approximately 80,000 potential schools and 100,000 - 120,000 school book fairs in the U.S. market. Schools hold 1.5 fairs per year on average primarily in the spring and fall. Three companies service 90% of the school book fair market.

Market Share

The traditional school book fair market in the U.S. is approximately $200,000,000 annually. PAGES currently has about a 25% share of the market. The Company's school book fairs are held primarily in pre-schools, elementary and middle schools.



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1996 Stats

Source: Digest of Education Statistics - 1996
*Includes enrollment in local public schools and most private schools

Based on the latest Bureau of Census statistics, the relatively high number of births in the late 1980's and early 1990's is expected to substantially increase school enrollment through the year 2000.


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