Server: Microsoft-IIS/3.0 Date: Thu, 18 Dec 1997 00:11:04 GMT Content-Type: text/html Accept-Ranges: bytes Last-Modified: Mon, 08 Dec 1997 18:20:44 GMT Content-Length: 3381
Toastmaster Introduces Chromatics Line of Chrome Appliances Recent articles in consumer media have chronicled the new appetite for chrome. Louise Lee reports in a Wall Street Journal story that "...different people like it for different reasons. Some see it as clean and high-tech, while others view it as old-fashioned and industrial." "The trend toward chrome is gratifying for us," said Holly Smith-Berry, Director of Marketing for Toastmaster, "Consumers have associated Toastmaster with chrome appliances since we introduced the original pop-up toaster in 1926. It's a natural step for us to move chrome into these other categories." In a first for the small appliance industry the new Toastmaster products will be merchandised in chrome cartons. "The boxes are actually metalized mylar," said Smith-Berry, "but they truly look like chrome. We expect the effect of these boxes at retail to be stunning, and very appropriate for the products." The new all-chrome toaster, model B682, will be the first to appear on shelves and carries a suggested list price of $25.50. Other models to follow are the model 1115 Chopster, mini food processor with a list price of $25.50, a stand mixer, model 1768 at $45.95, a five-speed hand mixer, model 1767 at $25.50, model 6117 electric carving knife at $22.50, and model 2233 tall can opener with knife sharpener that carries a $25.50 suggested retail price. All seven products were displayed by Toastmaster at the International Housewares Exposition in Chicago, January 12-15, 1997.
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